Free Marketing Tool

Engagement Rate Calculator

Calculate authentic creator engagement percentage from likes, comments, and follower counts across Instagram, TikTok, and YouTube.

How Engagement Rate is Calculated

Engagement rate (ER) measures the percentage of a creator's audience that actively interacts with their published content. The industry-standard formula used by top marketing agencies is:

                    Engagement Rate (%) = ((Average Likes + Comments + Shares) / Followers) × 100
                

Engagement Rate Benchmarks

Under 1.0%: Low engagement. Verify follower authenticity and bot percentage.
1.0% – 3.5%: Average industry baseline for accounts above 100k followers.
3.5% – 6.0%: High engagement. Strong community loyalty and organic feed reach.
Above 6.0%: Viral / exceptional engagement. Typical of hyper-niche micro-creators.