Free Valuation Tool

Influencer Pricing Calculator

Estimate fair sponsored post compensation based on social media platform, follower count, and audience engagement rates.

Platform *

Follower / Subscriber Count *

Average Engagement Rate (%) *

Category Exclusivity

How Fair Influencer Rates Are Calculated

Creator pricing models blend baseline audience impressions with engagement premiums and exclusivity multipliers:

Instagram: Base baseline typically runs $10.00 – $18.00 CPM on predicted impressions.
TikTok: High video production and algorithmic distribution command $12.00 – $22.00 CPM.
YouTube: Long-tail evergreen search traffic commands premium rates of $25.00 – $45.00 CPM.